Billed as the “Battle of the Century”, comedians Jack Benny and Fred Allen began long running faux feud. This is the opening of the on-air brawl, the broadcast of the Jack Benny program from March 14, 1937:
On the Red Network (KFI, Los Angeles) and sponsored by Jell-O, this program originates from The Grand Ballroom of The Hotel Pierre, New York City. “Bing” Shlepperman (Sam Hearn) offers to substitute for Kenny Baker, who’s back in California and Mary sings! Jack sings the Jell-O commercial, but is interrupted by guest Fred Allen. Jack and Fred start an argument and wind up reminiscing about their days in Vaudeville and then sing a duet.