The wave of American Patriotism during the Second World War is a phenomenon that may seem foreign to modern audiences. But this genuine feeling of involvement in the War was nearly universal.
A good example of this is the popular program, Fibber McGee And Molly. Fibber and Molly were characters created by Jim and Marian Jordan, a couple who were in Vaudeville before coming to the radio. The success of their show was due not only to their terrific comedic showmanship, but the work of their very talented writer, Don Quinn. The program revolved around Fibber, a ?professional busy-body?, his loving and long suffering wife, and Fibber’s interactions with their neighbors. Quinn was a genius at working the sponsor’s message into comedy of the program, and thus guaranteed the program a long and successful run (1935-1959).
The first broadcast after the attack on Pearl Harbor (Dec 9, 1941) opens with a letter from the sponsor (S.C. Johnson Wax) expressing solidarity with the Nation in a time of crisis, and a promise that the show would continue in the name of National Morale.
Writer Quinn was incredibly successful at incorporating messages from the Office of War Information into the program. Even before Pearl Harbor the characters took time to collect games and books for the entertainment of soldiers at the local Army camp. Scrap drives were featured, along with subtle messages about the importance of rationing. The show had enough success spreading this home-front propaganda that they were given an ?exclusive? opportunity to plug recruitment for the Merchant Marine. The day following the broadcast was the busiest recruiting day experienced by the Merchant Marine Service.