You probably can’t think of a talk show host who doesn’t have a birthday. But while some of them make brief mention of it during a monologue or none at all, Jack Benny celebrated his birthday, Feb. 14, year after year. From 1937-55, listeners had a chance (or had no choice but to turn the station) to sit in on the perpetual 39th birthday of the famous radio ham, whose real 39th was in 1933.
One of the traits of Benny’s radio persona was his self-involvement, so it’s little surprise that most years, skits involving the celebration of his entrance to this world ran the entire program. (Benny’s show was always colloquially known as “The Jack Benny Program,” but officially named after the sponsor at the time. In the late 30’s it was “The Jello Program.”)
On the ’54 show, after the audience opened the show by singing “Happy Birthday,” Jack pulled a curmudgeon from the audience and scolding him onstage for not singing. The other joke in the sketch was his birthday being proclaimed at a Chinese restaurant and all around L.A.
Often, the birthday sketches would include a reenactment of Jack in his home on the day of his birthday (if the show aired one or two days later). One of these included his trying to decide which actress to ask to dinner to help him celebrate.
In some cases, cast members such as announcers George Hicks, and later Don Wilson, Ethel Shutta and Sadye Marks presented Jack with gifts. One year it was a bike tire pump. Another, a carton of Lucky Strikes, the sponsor at the time.
In 1955, the last year of the show’s life, various groups of people were separately planning surprise parties for Jack. When they found out about the coincidence, they decided to throw him one big party at his house. But he missed it by going to the movie theatre to watch “The Horn Blows At Midnight” three times.
Jack’s birthday shows were a prime vehicle for his narcissistic personality and the attendant jabs at his vanity.