Tag Archives: Frank Hummert

The Hummert Radio Factory

Half of all the advertising revenue generated by daytime programming in the 30s and 40s came from programs created by Anne and Frank Hummert. Anne’s father believed that it was a waste of money to educate a girl, so she … Continue reading

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Welcome to the Sudsy Land of the Radio Soap Opera!

In the early 1930s radio was still much in its infancy as both an entertainment and advertising medium. Most of the ‘serious’ creative work was being directed towards what would become known as the “prime-time hours,” that period of the … Continue reading

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