Irna Phillips: Mother of the Soap Opera

The Soap Opera is considered a “Woman’s Genre”, not only because housewives are the primary audience, but because the form was invented and perfected by women in the man’s world of network broadcasting. These women included Anne Hummert, who teamed with her husband Frank to become one of the most prolific producers of Soaps; Elaine… Continue reading Irna Phillips: Mother of the Soap Opera

Welcome to the Sudsy Land of the Radio Soap Opera!

In the early 1930s radio was still much in its infancy as both an entertainment and advertising medium. Most of the ‘serious’ creative work was being directed towards what would become known as the “prime-time hours,” that period of the evening when the entire family would gather around the glowing set and listen to their… Continue reading Welcome to the Sudsy Land of the Radio Soap Opera!