As the late Forties turned into the early Fifties, the airwaves were filled with a seemingly endless series of gumshoes. They were meant to appeal to the hard working, big spending young men in the audience, many of whom were just back from the War and may have been unhappy trying to readjust to the humdrum of civilian life.
With so many hardboiled detectives on the air, it’s hard to imagine there was room for one more, but ABC did in the summer of 1946. Most of the hardboiled detectives on the air took their cues from the hard bitten detectives that were popular in the movies, but essentially, they all wanted to be Sam Spade.
Of course, there could only be one Sam Spade, and that was Humphrey Bogart, who brought Spade to the screen in The Maltese Falcon(1941). This is a little surprising, since Bogie was not the first to play Sam Spade. There had been two earlier versions of The Maltese Falcon on the screen. Bogart didn’t even fit the physical description of Sam Spade that author Dashiell Hammett placed in his stories. In Hammett’s book, Spade was a â€blond Satanâ€, tall, and somewhat imposing. Bogie with his snappy fedora and rumpled trench coat was neither blond nor tall, but he was imposing. It could be said that when Bogie played that other hard boiled classic, Philip Marlowe in The Big Sleep(1946), he was still playing Sam Spade.
We don’t know why it took so long for Spade to make it to the radio, but we would like to think that Dashiell Hammett was waiting for the right team to bring his favorite detective to the airwaves. He was already enjoying the royalty checks he was receiving for The Thin Man.
The first element which would make the Sam Spade radio series such an incredible radio hit was director William Spier. Spier had been an incredibly knowledgeable music critic, who got into radio as producer of the Atwater Kent Hour, a showcase for classical and semi classical music. He took to radio production like a fish to water, and had Duffy’s Tavern and â€œRadio’s Outstanding Theater of Thrillsâ€ Suspense to his credit before taking on Sam Spade. Suspense was as well know for its outstanding production values as its terrific stories. The same quality and attention to detail would be part of Sam Spade.
Like many hardboiled detectives, Spade worked as a lone wolf, but his world was anchored by his doting secretary, Effie Perrine, played by â€œthe first lady of radioâ€ Lurene Tuttle. Effie was less than a sidekick, and not really even a love interest (Spade was too worldly to be tied down to a single dame), however there is little doubt that Spade cares deeply about Effie and what she thinks. Ms. Tuttle shows us that Effie had the same of stronger feelings for her boss, but she is smart enough to not let her affection get in the way of a good relationship.
The real genius of The Adventures of Sam Spade was the acting of Howard Duff in the titular role. Just like Bogie became Sam Spade by being Bogie, Duff paid tribute to Bogie by being Duff. Just like Bogie, Duff was tough because he was cool. Listeners could hear Duff’s insouciant smile through their speakers, and it carried just as much disdain as Bogie’s sneer, only without sneering.
Duff grew up in Bremerton, Washington, a Navy town across the Puget Sound from Seattle. He took up acting when he was cut from the High School Basketball team. He did some acting in the Seattle area, which helped him to be assigned to the Army Air Force’s radio division during the War. After discharge he found himself in Hollywood. He landed a few roles as general purpose tough guys in a few noir films (and a tempestuous relationship with Ava Gardner), but his real break was landing the Sam Spade role under the tutelage of Spier and Ms. Tuttle.
Spier’s vision for The Adventures of Sam Spade was a street wise detective who knew better than to take the world too seriously. Even though Spade got his share of knocks, there was none of the deadly seriousness which was a weekly feature of Suspense. Some of the situations that Spade wound up in stretched the bounds of believability, but the program’s attitude told audiences â€œstick with us, it will be worth itâ€, and it always was.
ABC ran The Adventures of Sam Spade, Detective, as a summer replacement series in 1946, but did not have a spot for it in the fall line up. The production moved to CBS on September 29, 1946, and picked up a sponsor, Wild Root Cream Oil Hair Tonic. The show ran continuously, without taking summer breaks, until September, 1950. Sometimes Sam had to deal with a new and especially scatterbrained secretary until Effie got back from vacation, and there were quite a few replacement directors. Duff told one interviewer that he was taking the show to New York for a while; the only way he could get a vacation was to take the show with him. The show moved to NBC in September of 1949.
The show remained popular for its entire run, but it was eventually a victim of the Red Scare. Dashiell Hammett was the first to be cut. His name in the â€œCreated Byâ€ slot was cut because he was an admitted Communist. Duff had worked in support of labor unions, which was enough to get him listed in Red Channels.
In the fall of 1950, both Howard Duff and Wildroot Cream-oil left the show, the sponsor willingly, the star less so. Wildroot felt that the Red association would damage their reputation with the slicked back hair crowd, and put their sponsorship money behind a different detective program, Charlie Wild, Private Detective (a play on their jingle; Get Wildroot Cream-oil, Charlie). The new program was a rather direct ripoff of The Adventures of Sam Spade with a new cast and crew. Charlie’s secretary was even named Effie Perrine!
When The Adventures of Sam Spade went off the air, Duff gave a few interviews stating that he would miss his radio alter ego. NBC reportedly received 45,000 protest letters from fans over the cancellation. In November, Sam Spade was back without a sponsor, still directed by Spier and featuring Ms. Tuttle as Effie, but the title role went to Steve Dunne.
Although most careers were ruined by a listing in Red Channels, Duff’s wife, actress and director Ida Lupino, was able to keep him working, even after they separated. He continued to work on the big and small screen until his death in 1990.
The Adventures of Sam Spade is considered one of the high points of radio detective drama. No copies of Charlie Wild, Private Detective are known to exist.